Cable operators focus diligently on decreasing their customer support costs and improving customer retention. They also strive to increase profitability by decreasing programming costs and driving new revenue. FourthWall Media®, through its MassiveData® division, has a suite of data and advertising products to help operators achieve these mission-critical objectives. They include Precision Diagnostics, TVCollect, Reveal measurement reports, and addressable advertising support.
SAVING MONEY AND SAVING CUSTOMERS
One such data product is Precision Diagnostics™. The cost of a truck roll to a cable operator is considerable as are unnecessary service calls. Precision Diagnostics is a tool for cable operators to monitor their physical plant to detect and pinpoint problems in advance of customer disruptions. Precision Diagnostics reports on detailed return path data collected across an Operator's entire footprint to monitor the health of devices and the cable network overall. The diagnostic data collected includes set-top box model information, frequency and signal levels, plant and network information, DVR health, VOD service information, crash and reset status and many others. Heading off service problems even before they happen not only holds down costs, it can help retention and customer perception through improved operations.
Precision Diagnostics also provides the basis for essential churn analytics that identify potentially at-risk subscribers. Empowered by this data, operators can intervene early in the process to improve customer satisfaction and prevent a subscriber from dropping their service. Understanding the root causes of churn allows operators to take preventive measures and preserve their customer base.
CONTROLLING COLOSSAL COSTS
TV programming costs are spiraling upwards. To reign them in cable operators need to have a clear understanding of which networks are highly valued among their subscriber base, and second-by-second viewing data can provide this clarity. TVCollect™ gathers the second-by-second tuning events from all digital set-top boxes for all channels deployed system wide. TVCollect runs on ARRIS/Motorola, Cisco, and Pace hardware and has been running in market in millions of homes for several years. It’s a proven battle-tested technology that is both secure and reliable.
The Reveal™ Portal uses the data collected to provide measurement reports that answer questions about which channels and programs subscribers are viewing, including DVR playback measurement for live, same day, C3 and C7 reporting. No longer do you need to accept a network’s national data, you can discover what specifically is happening with your subscribers across your systems.
DRIVE REVENUE WITH ADDRESSABLE ADVERTISING
FourthWall Media also helps operators achieve another important objective; drive new revenue. Ad Widgets® is an addressable interactive advertising solution that enables targeted overlays on 30-second spots. The overlays deliver interactive features including: billboards, voting & polling, request for information, click-to-call, VOD telescoping, and MSO cross-sell/up-sell.
Ad Widgets can be targeted to run across a footprint, a market, in specific zones or ZIP codes, or in specific groupings of set-top boxes. Ad Widgets are also addressable by custom-supplied subscriber lists (such as Ford owners), self-selection from voting & polling results, previous exposures, or a combination of multiple factors. For subscribers not being addressed, the targeting process can prevent the overlay from being displayed, leaving the commercial to run as usual.
FourthWall Media also offers an Addressable Platform to operators that need a way to support addressability of liner advertising as well as the Ad Widgets interactive overlays. This platform has been proven in market across the full range of deployed set-top boxes and has been integrated with Visible World to enable switching for linear addressability.
“Partnering with FourthWall Media to produce the Mavs Team Widget is great for us.
We believe in the future of interactive television.”