Dulles, VA and Redmond, WA (May 22): Today FourthWall Media announced a technology license agreement with Microsoft Advertising whereby FourthWall will license a set top box data collection and report processing system from Microsoft Advertising. FourthWall will assume daily operations of Microsoft Advertising’s set top box collection and analytics framework as part of the FourthWall AdAim Network. In return, Microsoft Advertising will continue to have access to an anonymous and aggregated source of set top data for purposes of advertising targeting services.
FourthWall Media’s Ad Aim Network® product collects real time set top box data from digital cable homes within their participating footprint. AdAim Network® also provides reports and analysis of this activity for all cable channels available within a participating system.
“The world of targeted television advertising and hyper-fragmented programming options for viewers is fast approaching,” said Bill Feininger Senior Vice President, Media Measurement. “What will reassure advertisers and programmers alike is a large, complete, unassailable picture of usage among all of the viewing options. With the completion of this agreement, FourthWall has extended its set top box dataset and enhanced its ability to provide valuable insights on television media consumption. In addition, cable operators participating in the AdAim Network receive a valuable tool to access viewership activity of their own, unique subscribers.”
FourthWall Media supplies set top box data and reporting tools to the cable industry and consumers of information services through its AdAim Network® product. The company also is the leading technology provider to the cable community of the Cisco and Motorola EBIF platform as well as various EBIF applications now running in millions of homes in the US, Puerto Rico and Bermuda.
About FourthWall Media
FourthWall Media is an Emmy-nominated media company driving the creative revolution in interactive television through solutions that break through the ”fourth wall” to engage audiences, extend subscriber loyalty, and deliver census-level measurement and reporting. The company’s EBIF solutions include the Ad Widgets® end-to-end advertising system and TV Widgets® applications both of which drive viewer engagement and convenience. The AdAim™ Audience Measurement Suite offers census-level measurement of television audience activities and innovative metrics and analytics. FourthWall is a leading provider of EBIF technology platforms for Cisco, Motorola, and tru2way set-top boxes and the cloud-based AirCommand™ gateway that connects external devices to digital cable set-top boxes. FourthWall Media products and technology are distributed through partnerships with Comcast Media Center, Time Warner Cable, Charter Communications, Bright House Networks, Rovi, Motorola Mobility, DISH Network, and several smaller operators. FourthWall Media recently moved corporate headquarters to Dulles, VA. Learn more at www.fourthwallmedia.tv <http://www.fourthwallmedia.tv>
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