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Set-Top Data to be Combined with Cable Modem Data for New Network Diagnostic Tool for Cable Operators
Thursday, January 22, 2015

Wayne, NJ & Dulles, VA, Jan. 22 - OpenVault, the leading provider of easy-to-use tools to help Multichannel Video Programming Distributors (MVPDs) increase revenues, reduce costs and manage growth on their high-speed data broadband networks and FourthWall Media®, the largest independent source of cable set-top box viewing and diagnostic data, today announced an agreement for OpenVault to license set-top box diagnostic data from FourthWall’s MassiveData® division. This data will be integrated with OpenVault’s cable modem data for reports on video and data network health that will benefit MVPD customers of both companies.

“We have been assisting an ever growing number of cable operators with diagnostic tools to monitor and manage their HSD networks,” said Rich Evans, EVP Sales and Marketing, OpenVault. “With this new agreement with FourthWall Media, we can incorporate their technology for data collection to broaden our capabilities by including FourthWall television infrastructure diagnostics as well. Bringing this combined product to market in our traditional Software as a Service (SaaS) model will make it easier to use and more affordable for operators of all sizes. We are excited to be working with FourthWall as a partner.”

“FourthWall Media recently announced a television monitoring and reporting tool called Precision Diagnostics™,” said Bill Feininger, President, MassiveData. “When you combine our set-top box diagnostics data with cable modem data from OpenVault, the benefits to cable operators are extensive. With the capability to report on the health of set-top boxes and the surrounding cable plant, the partnership with OpenVault will help us raise cable operator retention rates for both video and broadband subscribers by providing tools designed to head off service disruptions and the potential disconnects before they happen. We are excited about working with OpenVault and providing these competitive benefits to the cable industry.”

About FourthWall’s MassiveData Division
FourthWall’s MassiveData division delivers viewership and set-top box diagnostics data, reports, analytics, and advanced advertising to television stakeholders and innovators who need to target the right audience with the right message. MassiveData, the largest independent provider of second-by second set-top box data, enables actionable messaging, measurement, insights and intelligence for cable television operators, programmers, agencies, advertisers, researchers, and analytics firms. Unlike traditional measurement companies, MassiveData leverages FourthWall Media relationships with cable operators along with embedded device-level expertise that allows the collection and processing of ultra-precise television viewership data. FourthWall Media is headquartered in Dulles, VA.

About OpenVault
Supporting over 150 operators on 4 continents, OpenVault helps MVPDs better manage their networks, saving time and costs while increasing revenue and subscriber satisfaction. Network operators use OpenVault’s easy-to-use tools to dramatically improve visibility into their networks and to automate management functions to proactively handle congestion, forecast network requirements, and communicate with subscribers. The solution is offered on a pay-as-you-go basis, allowing service providers to immediately realize benefits without large up-front costs.

John Totaro
FourthWall Media

Rich Evans