Dulles, VA, April 16 - FourthWall Media, a leading provider of cable platform technology and the largest independent source of set-top box viewing data, announced today that the U.S. Patent office has allowed a patent for its Method of Targeting Broadcast Messages Using Embedded Sets. This patented technology allows advertisers to target ads to a set-top box via the MAC address without downloading information to the box in advance.
“This new patent allows for the targeting of specific audiences for advertising or other programming using any broadband device, be it a set-top box or smart phone,” said Dr. Louis Slothouber, Chief Scientist and Co-Founder of FourthWall Media. “What makes this technology unique is that you do not have to download information onto the target device prior to airing the commercial. Nor do you have to assign the device to a particular audience segment or demographic attribute in advance. The magic is how we embed the ad with specific targeting information. This new patent dovetails perfectly with a prior award received last year. Together the two patents provide intellectual property for a complete end-to-end targeting solution across devices. The first application of this patent is in our Ad Widgets® product that delivers targeted overlays that drive both brand engagement and lead generation for advertisers.”
“More and more cable operators are launching our Ad Widgets product, a complete end-to-end interactive advertising solution,” said Tim Peters, FourthWall CEO. “Targeting specific creative advertisements to individual viewer’s homes is a critical element of Ad Widgets. It can drive new revenue from what is still today the most powerful and persuasive medium available, television. When you couple interactivity and targeting with our ability to report instant campaign performance metrics, you have the foundation of Googlenomics for TV.”
About FourthWall Media
FourthWall Media® (www.fourthwallmedia.tv) is a leading provider of platform technology for Cisco, Motorola, Pace and tru2way set-top boxes. Its products are in use by a broad range of U.S. cable operators. FourthWall’s MassiveData® division delivers data, metrics and analytics that allow ad agencies, marketers, programmers and schedulers the ability to better predict consumer behavior, validate the predictions over time, and employ marketing dollars more effectively. MassiveData provides television data and audience analytics to a growing list of advertisers and media research companies. FourthWall Media’s corporate headquarters are in Dulles, VA.