Television programmers, whether national or local, have similar objectives. They need to drive viewership of their programming and maintain their viewers from one program to the next. They need to maximize cross platform and off channel promotional dollars while meeting their viewership goals. And, they need to drive more revenue from undervalued ad inventory by demonstrating a clear ROI to their advertisers.
FourthWall Media’s MassiveData® division has many state-of-the-art tools that when combined provide a detailed understanding of television audiences which allows Programmers to achieve these critical objectives. These include TV Panel, TVMatch, and TVVerify.
LARGEST INDEPENDENT MATCHABLE PANEL
TVPanel™ is the largest independent source of cable viewership data in the United States. It has millions of homes reporting on every channel on a second-by second basis. Its depth provides improved audience insights than sample based measurement, and its breadth provides measurement for channels that fall below a sample’s statistical threshold.
MAKING DATA MORE MEANINGFUL AND VALUABLE
TVMatch™ allows the panel data to be connected to other datasets in a privacy-preserving way to make it even more meaningful. In conjunction with safe-haven data partners, Acxiom and Experian, TVMatch connects demographic and cross-platform data from a multitude of sources to the TVPanel’s second-by-second television viewing data. The result is a rich set of anonymized household viewing profiles.
Being able to match target viewers to the precise television programs they watch enables programmers to generate granular audience segmentation and flow analyses. Programmers can track exactly when viewers tune in and tune out providing audience flow insights not previously available. Through TV Match, programmers can promote the right show to a potential audience particularly off air and satisfy their viewership objectives.
ACCOUNTABILITY COMES TO TV
TVVerify™ enables Programmers to demonstrate the execution and value of their advertising inventory to their advertisers. They can prove the airing and performance of advertising campaigns against the advertiser’s planned media schedule. TVVerify can also track ad exposures by demographic attributes, or any other custom attributes. And it can report engagement data by tracking tune-ins and tune-outs down to the second. TVVerify allows programmers to demonstrate ROI by showing advertisers the audiences they deliver, and also allows advertisers to see how well their commercials engage the audience.
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