Television measurement and research companies need access to accurate television viewership data on which to base their audience measurement reports and research. The traditional small sample-based approach based on data from thousands of homes has always been in question but recently has come under greater and greater pressure for accuracy and completeness given the rapidly changing behavior of media consumers. These changing behaviors are due to an explosion of programming choices and viewing device options that have led to increased audience fragmentation that can only be fully understood through actual consumption data from millions of homes. Measurement and research companies must use set-top box data to accurately report television viewership within this dynamic market.
In addition to needing accurate input data, measurement and research companies also need to connect the viewership data to other datasets to fully describe the TV audiences. This allows researchers to report on the preferences of different types of people so that programmers can better serve the audience. Rather than targeting television advertising with demographically appropriate programming, our panel can match what your target actually watches for maximum efficiency and results.
LARGEST INDEPENDENT MATCHABLE PANEL
FourthWall’s MassiveData® division is the largest independent source of second-by second cable TV viewing data in the United States monitoring millions of set-top-boxes continuously. The data collected makes up the MassiveData TVPanel™ which provides granular, uncompiled, uncondensed tuning data across all channels. This granular data enables a new breed of hyper-precise measurement and research, such as ratings for 30-second commercials and on-screen talent. Researchers can zero in on the exact moment a significant event occurs and assess its context thereby delivering valuable insights to programmers and advertisers.
MAKING DATA MORE MEANINGFUL AND VALUABLE
TVMatch™ allows the panel data to be connected to other datasets in a privacy-preserving, patent-pending way to make it even more meaningful. In conjunction with safe-haven data partners, Acxiom and Experian, TVMatch connects demographic and cross-platform data from a multitude of sources to the TV-Panel’s second-by-second television viewing data. The result is a rich set of anonymized household viewing profiles.
Matching target audiences to the precise television programs they watch provides the basis of granular audience segmentation and flow analyses. From this, researchers can deliver marketing efficacy insights on how to drive tune-ins, how to build brand recognition, and how to increase sales.
“Partnering with FourthWall Media to produce the Mavs Team Widget is great for us.
We believe in the future of interactive television.”